Netflix is widely accepted as a form of television today, and has been since its’ inception in 1997. Although back then it was DVDs by mail, Netflix’s success has only continued to grow as it takes technological advancements as opportunities for growth and utilizes it for its’ benefit and consumer’s benefit.
In addition to the competition Netflix faced from Blockbuster in the early 2000s, Walmart, Hulu and Amazon Prime are others. I think Netflix has a big advantage over Hulu even, because it has no commercials. In recent discussion about music streaming apps, I was told by classmates that Pandora was less coveted than Apple Music simply because of the commercials. Although, I’m currently unaware of any collaboration Netflix has with other brands, I think Hulu holds a slight advantage with students because of it’s deal with Spotify where students get a deal when purchasing both.
I think for now Netflix’s plan of action is the best they can do. They have the online streaming game down-pat with their algorithms discussed in the Podcast “Netflix vs. Blockbuster”, specifically the “Sudden Death” episode. They have their entire app designed to tailor to the user, implementing specific home pages and acknowledging when the user has nothing in their queue, to suggest things.
I think one of the largest challenged Netflix is currently facing, as mentioned by Cameron Lindsey, care any kind of regulatory changes like net neutrality.
Cameron Lindsey explores a plethora of possible fatal futures for Netflix including the use of free illegal and legal sites and many more. However, the author also discusses what the company can do to stay at the top of their game. She says Netflix “must continue releasing high-quality, original content”, which could establish Netflix as a network of its own, capable of competing with HBO and premium channels like this. She also says that to “monetize programming in all possible ways”, Netflix should cash out through distributing licensing rights to others and make money through DVD sales of its programs. In addition, she says that although Netflix has a “kids” section, they should also be marketing more to parents whose 2-17-year-old children watch a sizable amount of Netflix content.
I really agree with Lindsey in the discussion about Netflix developing more engagement opportunities for consumers with the content and with each other. Although there are many existent platforms for viewing programming, very few if any offer these opportunities for people to connect.
I think Netflix shows great promise for its future. As older generations become more and more comfortable with the idea of utilizing higher forms of technology for television consumption, I really think the world will make more of a drastic shift toward subscription-based program, as people realize the availability of content- not only generic and biased network content, but also that of niche programming. I really do think that Netflix liberates the digitally enabled audiences from more linear patterns of media consumption as we break away from the traditional content made by a network for the network. Not only does the streaming service utilize many programs from a variety of channels, but it also incorporates foreign films and independent films. I think also, Netflix has really reintroduced the category of documentaries to a generation unwilling to learn by classic methods. I think with the technological boom our generation has grown up in, it is fair to say even our educational mean are different and young people can really value information when it’s presented in a way they can truly appreciate.